Browser fingerprinting is a method that combines various characteristics of a browser—such as screen resolution, operating system, installed fonts, and plugins—to create a unique digital fingerprint. This fingerprint allows users to be identified and tracked even without cookies or direct personal data. The technique is mainly used by advertisers, website operators, and security services to monitor users, detect fraud, or personalize content.

However, this invisible and hard-to-control form of identification raises serious privacy concerns. Browser fingerprinting often violates users' privacy because it happens without their knowledge or consent and is difficult to prevent or erase. The persistent tracking and profiling enabled by this technology can undermine trust in free and secure internet browsing. Furthermore, it generates significant profits for data brokers and advertising companies, often at the expense of individual privacy. This exhibition invites visitors to critically reflect on the tension between technological innovation and personal freedom.

Typeface "Arketa" by Outline Online (Samira Schneuwly, Laura Csocsán)